By this May
(2015), I would be entering into 15th
anniversary of my online netizenship. That’s quite an occasion to
celebrate. Of these fifteen years, I have had the opportunity of being a
participant, contributor and an administrator.
In fact, the Web Admin role has
been larger than my contributor or participant’s life. Having a considerable
amount of ‘front-end’ and ‘back-end’ experiences, from time-to-time, I have
been blessed with little enlightenments that have changed my perceptions about
the most sought out parameter of all Webmasters i.e. ‘Web Traffic.’
This
write-up is not an advisory one as there many advisors flocking the field with their bit of advice. Instead, this
is an honest feedback from a netizen
who also happened to be the Webmaster.
Content Quantity & Its ‘Myths’:
Firstly, in
this article I might not be using the conventional jargons of Webmaster
analytics that may surprise the readers.
By saying
‘Content Quantity’ what I meant was the number of articles and the numbers of
keywords and phrases. And by adding the ‘Mythical’ element to this, I intended
to express my disbelief on the advices given by some online ‘Advisors’!
Sometime
ago, I have put my honest feedback on ‘OnlineContent Writing – Quantity Vs. Quality’ which was focused on bursting the
myth of quantitative approach in content development. Out of my experience, I
have found that the tactics of ‘stuffing’ keywords/phrases do not always yield
the desired result i.e. improved web traffic. Instead, such suffocating
stuffing makes the article to become pale, patched and ugly ‘Frankenstein’.
On similar
lines, I have further found that the euphoria to have as many articles as
possible in your website is another myth. This ‘stack-the-website-with-loads-of-articles’
syndrome can take away the credibility of your website or blog. Yes, this is the
truth about frenzied article creation and must be done away by the Webmasters as
quickly as possible.
Content
quantity does not win you the ‘web traffic.’
Understanding the Myth of Content Quantity:
Let me
explain this part with a real time example.
I have a
Telugu literary website, a history website in English and a personal blog (in
English) and have analysed their web stats. The web stats (as on 09th
April, 2015) are as under:
Newaavakaaya.com
– Stats (Online since Feb, 2011)
No. of articles
published – 1136 in 4 years since inception
Blissful Life
Tips Blog – Stats (Online since Feb, 2010)
No. of articles
published – 16 in 5 years since inception
MadhvaHistory.com
– Stats (Online since Dec 2014)
No. of articles published
: 17 in 4 months since inception
Now, in to
the analysis…
The average cumulative
monthly hits per article for:
Newaavakaaya.com
– 29
MadhvaHistory.com
- 148
If you got a
question – “what do these numbers hint?”
Read the following:-
Newaavakaaya.com
which has adopted the concept of ‘member-driven-content’
has achieved 1.5 million views over 60 months with 28 views per article per month. This
has been achieved with the help of 1,136 articles of all quality denominations
i.e. from Poor to Excellent.
On the other
hand, the blog and MadhvaHistory.com which have a single contributor have published
16 and 17 articles in 60 and 4 months respectively and have achieved a cumulative
monthly average views per article 12 views & 148 views respectively.
In other
words, a 4 months old MadhvaHistory.com
with just 17 articles has surpassed 4 years old Newaavakaaya.com which has 1,136 articles to its credit!
Thus MH.com
broke more-articles-more-traffic myth!
Secret Ingredient of MadhvaHistory.com:
The secret
ingredient of MH.com is its ‘quality based’ articles. This website has been
built on a niche subject i.e. the history of a South Indian sect called ‘Maadhvas.’
As part of this niche subject, it also touches upon the history of South India
as well.
MH.com generally
takes up the controversial and those past events that have been dismissed as ‘trivial.’
It picks up such aspects from the historical narratives of South India &
Madhvas and tries to present a foolproof, carefully analysed account that are
based on the verifiable facts and documents such as inscriptions and
archeological reports.
With a handful of painstakingly drafted
articles that throw light on lesser known facts, the Madhva History.com shattered the myth that I have so far believed
in i.e. “Quantitative content brings more online traffic.”
End Note:
I own these websites/blog(s)
and have got the first hand information about their statistics. Hence I can
vouchsafe for the fact that the qualitatively superior article can easily bring
much needed online web traffic to your site or blog than a basketful of mediocre
stuff.
Be wise. Be
a Words’worth’ if you wish to achieve the target of ‘improved web traffic’ for
your site/blog.
All the
best.
